Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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CHETNA

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Established in 1980, CHETNA (Centre for Health Education, Training and Nutrition) reaches out to disadvantaged and marginalised children, as well as adolescents and women from rural, tribal, and urban areas of Gujarat, Rajasthan and Madhya Pradesh, India. CHETNA works to build awareness about reproductive health issues in a culture-sensitive, participatory manner.
Communication Strategies

CHETNA uses the following strategies to empower people in disadvantaged communities to gain control over the health of themselves, their families, and their communities:

  • Services: The Ben Lilavati Lalbhai Pravruti Kendra-LLPK is situated in Late Lilavati Ben's Bungalow in Shahibagh, Ahmedabad and is managed by CHETNA with partial financial assitance from the Ben Lilavati Trust. As a part of LLPK, a Holistic Health Clinic is in operation twice a week where women and children of the Shahibagh slum areas receive curative and preventive health services and counselling. LLPK also imparts health awareness to slum communities through campaigns, meetings, exposure visits and exhibitions. Other services include: interactive educational development activities for children, empowerment programmes for adolescents, and employment-skills training for women.
  • Training: CHETNA conducts action research that begins with local identification and then is followed by training that is designed to build perspective, information, and skills within particular communities. A refresher course is supplemented by integrating the learning at the community level. In addition, CHETNA offers short- and long-terms capacity-building training for practitioners like health educators and teachers. All training sessions stress the importance of empowerment, participation, and gender sensitivity.
  • Documentation and dissemination of Information, Education and Communication (IEC) materials: Through its two resource centres Chaitanyaa (Womens health & Development) and CHEITAN (Child Resource Centre), CHETNA tests and develops methods of imparting health education and nutrition awareness. These efforts are documented and integrated in booklets and pamphlets (designed for development workers, academicians, and policy makers) and flash cards, manuals, and audio-visual materials (designed for illiterate people). CHETNA's Information and Documentation Centre (IDC) provides information to organisations or individuals working with children or women.
  • Networking: CHETNA collaborates and partners with several strategic alliances and networks at regional, national, and international levels. CHETNA regularly publishes a quarterly newsletter and organises and participates in issue-based events.
  • Advocacy: Activities include contributing to policy documents of the Government of India or in country papers to be presented at national and international forums. CHETNA also provides input in appraisal and evaluation proceedings of health, education and development programmes.
Development Issues

Reproductive health, Children, Youth, Women, Gender, Participation, Rights, Family Planning.

Key Points

Discussion about sex and sexuality continues to be taboo in India. CHETNA seeks to break that taboo. While CHETNA's training programme makes use of video and printed materials, organisers found that printed material and traditional scrolls are most effective at the grassroots level. Action research forms the basis for communicating health issues to the community and for developing educational modules and material. Material is developed to meet the specific needs of different target audiences.

Partners

Funders include: Ahmedabad Municipal Corporation AIDS Control Society, Asia Pacific Resource and Research Centre for Women (ARROW), Bernard Van Leer Foundation (BvLF), Ben Lilavati Lalbhai Trust, Canadian International Development Agency (CIDA), CARE, Central Social Welfare Board (CSWB), Child-to-Child Trust, Department of Women and Child Development (DWCD), Ford Foundation, Gujarat State Social Welfare Advisory Board, Gujarat State AIDS Control Society, Healthlink Worldwide, International Council on Management of Population Programmes (ICOMP), The John D and Catherine T. MacArthur Foundation, Mamta Health Institute for Mother and Child, Mercy Corps International, Merlin-India Base programme, Ministry of Health and Family Welfare, Ministry of Health and Family Welfare, Department of Indian Systems of Medicines and Homeopathy, National Institute of Health and Family Welfare, National Institute of Public Cooperation and Child Development, Commissionerate of Women and Child Development, PLAN International, India Country Office, United Nations Population Fund (UNFPA), Save the Children (India), World Bank, New Delhi.

Sources

Paper submitted to The Communication Initiative by Nirupama Sarma; and CHETNA website.