Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Development Through Radio - Southern Africa

0 comments

A programme of the Federation of African Media Women - SADC (Southern African Development Community), Development Through Radio was started to support rural women making their own radio programmes, from their point of view, on the things that really concern them. Started in Zimbabwe, it has expanded into Malawi, Namibia and Zambia.
Communication Strategies

This programme recognises and utilises the potential power of the media in helping to advance the aspirations and rights of women. The process of the programme was planned and continues to be developed in close collaboration with rural women. Groups also meet once-a-week for income generating activities such as bread-maiking, chicken rearing, sewing and forestry.
Development Issues

Giving a voice to disadvantaged women, women's rights.
Key Points

The Federation of African Media Women began by organising meetings among women in rural areas to determine enthusiasm for involving radio broadcast in solving issues of concern to the women. As a result of these meetings, the rural women chose leaders, and then these leaders gathered in central locations for both technical instruction and training in running group meetings and basic interview techniques. When the leaders returned to their communities, they began running group meetings in which women in the community listen to live radio broadcasts featuring the work of one of the groups, discuss the issues of most concern to their group, then record their own radio programme (an interview or group discussion). Project coordinators collect these radio programmes and seek responses to the questions raised by the communities. The programmes are then broadcast over live radio and the cycle begins again.
Sources

Communication Initiative interview with Jennifer Sibanda.