Dialogo - Costa Rica
Diálogo offered "integrated sexual education," including messages about family planning, sexuality, parent-child relations, and divorce in its 10-minute radio programme. It began in 1970 as an attempt to break down taboos against discussion of sexual issues. Over the years, Diálogo has had many formats: dialogues between a professor and a laywoman, dramatised life stories of women, and others. A key feature of Diálogo was that it answeres letters from listeners - on the air, in a newspaper column, and in personal replies by mail. Letters received sometimes suggested themes for future radio programmes.
Family Planning, Reproductive Health, Families.
The programme was intended at first to reach lower-class women and, according to the organisers, it has succeeded. A 1978 survey showed that Diálogo reached poor people - male and female, urban and rural - to an extent unusual in development communication efforts. The poor made up 80% of the audience, just as they made up 80% of the population.
Centro de Orientación Familiar (COF), Stanford University (evaluation), and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP).
The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - prepared by: Jennifer Daves and Liza Nickerson - The Media Project.
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