Health
Health action with informed and engaged societies
Health
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

Family Planning - Egypt

1 comment
A mass multimedia programme in Egypt which targeted young married women on family planning issues. Objectives were to increase family planning and its acceptability. Process focused on religious basis, increasing communication between spouses, promoting male responsibility, reducing early marriage, and providing accurate information about contraceptives.
Communication Strategies
17 x 50 minute episodes of a television drama, innovative "wedding of the month" contest where couple received money if they could correctly answer family planning questions, 41 television spots, average of 21 program inserts per quarter on the main channel, repeats on regional channels, Egyptian music videos, short video dramas, 26 radio soap operas (~30 episodes each), 42 radio plays and dramas, over 114 radio program inserts.
Development Issues
Family planning, gender equality
Key Points
Television was viewed as a unique method in Egypt for mass communication, as many factors influenced the project. These factors included full religious and political support and an initiative for innovative programmes. Dramatic and humorous television programmes were used to entertain and the educate.
Partners

State Information Service/Information, Education and Communication Centre (SIS/IEC Centre), The Johns Hopkins University/Population Communication Services, The Agency for Educational Development, Egyptian State Television.The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 41-43.

Comments

User Image
Submitted by Anonymous (not verified) on Sat, 11/06/2004 - 10:57 Permalink

hi
dkhjljs