Health action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Films for Enhancing Dialogue - Global

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In 2002, UNESCO and the Centre International de Liaison des Ecoles de Cinéma et de Télévision (CILECT) launched a project called "Intensifying the dialogue between communities, cultures and civilizations". Following a call for proposals from television and film schools, organisers selected six short fiction scripts that are intended to increase inter-cultural understanding and to sensitise young people for tolerance, dialogue, and peace. Produced by and for young adults, the films are meant to provide local perspectives on global issues.
Communication Strategies
UNESCO and CILECT called on television and film schools in each of six regions (Africa, Arab States, Asia/Pacific, Eastern Europe, Latin America and the Caribbean, and North America/Western Europe) to submit proposals for six production grants (US$15,000 each). Criteria for selection included:
  • An intended audience of young adults (ages 13-20)
  • Reflection on the problems that generate conflict between communities in a particular region or sub-region
  • Exploration of solutions at an individual or community level
  • Presentation of a clear alternative to violence and terrorism, which use force and terror to solve conflict
  • Use of the example of a particular conflict to deliver a universal message
TV and film schools submitting proposals were asked to support students from proposal submission forward. The schools were expected to select their most talented and creative students to set up a production team. Each school was asked to submit a complete script; a production project, including background, vision, team members (students and professors) and their curriculum vita, time framework, and budget breakdown; and examples of past work of selected students and professors (on VHS). Schools submitting proposals were asked to ensure that professors follow up on the work of the team throughout the entire production process, as well as to make necessary equipment available to them.

The schools whose films were selected for the awards are located in Egypt, Burkina Faso, India, Israel, México, and Romania. For example, a script for a film entitled "Together" submitted by the High Cinema Institute of Cairo in Egypt was selected for the Arab region. A producer hired by organisers specifically for this project has worked with professors and students to refine the scripts, harmonised the scripts to make them a coherent series instead of six isolated episodes, and provided training and consulting (through email) to the production teams through all production stages. As of this writing, the selected scripts are in the process of being produced and edited. Organisers hope to have a final product by the end of the summer of 2003. They expect then to disseminate the short films, and information on the experience, to media and schools worldwide.
Development Issues
Youth, Inter-cultural Understanding, Peace, Conflict, Violence.
Key Points
The project was launched within the framework of UNESCO's Programme for Creative Content.

CILECT is the association of the world¹s major film and television schools. Its goals are to provide a means for the exchange of ideas among member schools, and to help them understand the future of education for creative personnel in film, television, and related media.
Partners

UNESCO, CILECT.

Sources

UNESCO's "Communication and Information", dated March 7 2003; and letter sent from Rosa Maria Gonzalez to The Communication Initiative on July 25 2003.