Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Hermanos de Luna y Sol - United States

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Hermanos de Luna y Sol (HLS) is an empowerment HIV prevention programme for Spanish-speaking Latino gay/bisexual immigrant men living in the Mission district of San Francisco, CA, USA. The University of California, San Francisco's Center for AIDS Prevention Studies (CAPS) offers a series of discussion workshops that draw on culturally sensitive materials and involve participants' sharing their experiences with HIV/AIDS. Organisers invite these men to participate with this statement: "Regardless of your country of origin, HIV status, personal history, and interests, your experience is extremely important. Hermanos de Luna y Sol has as its objective to create and strengthen a community that is conscious, healthy, motivated, and active. In this community everyone is welcome and appreciated for who we really are." Specific aims of the programme include:
  • enhancing social support, social belonging, and enhanced self-esteem in the context of a Latino gay identity and community
  • promoting critical awareness of social and cultural forces that impact and shape participants' social and sexual lives
  • increasing participants' sexual self-knowledge, with particular emphasis on sexual contexts and situations of personal vulnerability that limit ability to practice safer sex, and
  • facilitating community involvement and activism to support a sense of increased personal agency and self-efficacy (instead of fatalism and victimisation) in response to oppressive social forces in participants' lives.
Main Communication Strategies
HLS consists of 3 types of interrelated interventions:
  • Outreach and recruitment activities with Latino gay/bisexual men at Latino-identified gay bars in the Mission district and surrounding areas in San Francisco and the Bay Area at large - the aim is to create opportunities for communication and reflection about the impact of HIV and safe sex pratices, to advertise the project, and to encourage participation in group meetings.
  • 6-week initial discussion workshops for 8-10 Latino gay/bisexual men each - these 2-hour-long structured sessions are designed to promote self-esteem, social support, and sexual self-regulation. Some of the topics addressed in the face-to-face meetings include relations with family; communication issues that participants have faced in their sexual experiences; sociocultural factors; and the impact of the HIV/AIDS epidemic in participants' lives. The groups are facilitated by gay, Latino men who are trained health educators; they do not "transmit" information or resources (unless specifically requested by the participants) but, rather, engage participants in reflective dialogue and experiential exercises that promote critical thinking and self-observation.
  • A set of follow-up resources and activiites designed to help participants maintain safer sex practices over time, including participation in ongoing peer support groups, specialised workshops and retreats, a programme newsletter, and access to individual risk reduction counseling services. A "graduates" group, which meets weekly, is meant to provide continuous and stable support for the exchange of experiences and dialogue among participants.
Hermanos de Luna y Sol includes a group for youth between 14 and 25 years. In addition, a volunteer component facilitates the provision of our services: Volunteers help promote the programme and organise special events, as well as the social and artistic "Encuentros" activities that take place every 6 weeks.

Incentives are built in to this programme. Participants receive a US$10 food voucher at the end of each of the initial sessions, as well as a tee-shirt at the end of a 6-week cycle.
Development Issues
HIV/AIDS.
Key Points
Organisers are conducting an ongoing evaluation of the programme, including quantitative data on participants' satisfaction and the programme's impact on self-esteem, social support, self-efficacy, perceptions of sexual control, and safer sex behaviour.