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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS Awareness Radio Programming - Global

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OneWorld Radio (OneWorld site) will offer radio stations around the world the opportunity to broadcast HIV/AIDS awareness programming from the MTV Staying Alive campaign.

On December 1 2002, World AIDS Day, MTV channels will air a special show featuring diverse acts from the music scene from Capetown, South Africa and Seattle, USA.
Communication Strategies
In celebration of World AIDS Day, singers Alicia Keys, Sean "P. Diddy" Combs, and Missy Elliott will perform in support of the effort to unite young people across the globe and actively engage them in the fight against HIV/AIDS.

MTV is making their Staying Alive material available for OneWorld Radio member stations in over 40 countries. The content includes 11 live songs, public service announcements, and editorial packages of prominent individuals and artists talking about issues around HIV/AIDS (including Nelson Mandela speaking on the need to fight discrimination against those with HIV/AIDS).

Radio stations will be able to download the audio from the OneWorld Radio website and broadcast the programming rights free within a 30-day period starting World AIDS Day.
Development Issues
HIV/AIDS.
Key Points
The award-winning Staying Alive documentary series first aired on World AIDS Day in 1998. The series highlights the lives of young people from around the world infected and affected by HIV/AIDS.

OneWorld Radio is dedicated to fighting HIV/AIDS using radio; the network uses an online audio database for the free exchange of programmes between radio stations and civil society organisations.
Partners

OneWorld Radio AIDS Network, MTV Networks International, MTV Networks International, YouthNet (spearheaded by Family Health International and the Kaiser Family Foundation).

Sources

Letter sent on November 22 2002 by OneWorld.

Click here to access a related peer-reviewed summary on the Health e Communication website, and to participate in peer review.