Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Holistic Reference Centre for Adolescents (Centro de Referência em Informação Ambiental - CRIA)

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CRIA is an educational non-profit NGO founded in 1994. It uses drama and arts to address citizenship and self-growth issues among low-income adolescents who then share their experience with their peers. Most projects are oriented to youths aged 12-20, both boys and girls from various social backgrounds and districts, including students from public schools, street children, and middle-class private school children.
Communication Strategies

1) External projects involve training educators, health professionals and students to carry out awareness raising activities among their peers such as seminars, workshops, classroom discussions, creation of study groups and student unions, etc. 2) Internal activities are developed around the creation of theatre groups and the production of plays with adolescents and for adolescents which are presented in schools, health centres, community centres, and theatres. Participants become involved in all aspects of production. Plays are followed by a discussion with the audience. The main objective is that the plays mobilise other adolescents, educators, parents and communities to discuss social issues which are the youth's concern. 3) CRIA has also developed educational materials, such as videos, appointment books and a brochure about AIDS created by the young actors together with the artistic and pedagogic assistants.

Development Issues

Children, youth, human rights, child rights, health care, education.

Key Points

Through the programmes, adolescents explore in depth topics such as education, sexuality, ethnicity, violence, gender and citizenship. In this process they build their knowledge, critical sense, self-esteem, social and political awareness and become agents of change in their own settings. After taking part in CRIA's activities, adolescents can continue in the organisation, acting as assistants or monitors and supervising activities, thus ensuring CRIA's professional self-sustainability.

Partners

A variety of partnerships with governmental bodies as well as other educational NGOs have been established for the implementation of many projects.

Sources

Material provided by CRIA to The Communication Initiative.