Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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How to Lead During Bioattacks with the Public’s Trust and Help

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Subtitle
A Manual for Mayors, Governors, and Top Health Officials
SummaryText
Published by the Center for Biosecurity of the University of Pittsburgh Medical Center (UPMC), this interactive manual provides decision-makers with practical advice on how to handle the dilemmas that can arise in a public health emergency. It aims to give leaders problem-solving strategies for engaging the public during bioattacks and epidemics.

The guidebook presents recommendations from an expert Working Group on 'Governance Dilemmas' in Bioterrorism Response from February 2003-February 2004. The group was convened by the Center for Biosecurity of the UPMC and included political and public health leaders, disaster experts, community leaders, news media, public affairs and risk communication experts. In March 2004, the Working Group published a consensus statement entitled "Leading during Bioattacks and Epidemics with the Public's Trust and Help" in the peer-reviewed journal Biosecurity and Bioterrorism 2004;2(1):25-40.

This manual is the executive summary of the 2004 Working Group consensus statement. It is designed to advise leaders of four specific issues that should be considered in bioterrorism and epidemic response planning:
  • What defines "leadership" during an epidemic or biological attack?
  • Why do bioattacks present special challenges and high-stakes decisions for leaders?
  • What leadership dilemmas may arise in a deliberate epidemic, and how might they be averted?
  • What situations splinter the social trust necessary to cope with health crises, and how might they be diffused?
The handbook gives political leaders, health officials, and the public a common language and purpose for handling specific types of emergencies.

Click here for this resource online.

Click here for the consensus statement "Leading during Bioattacks and Epidemics with the Public's Trust and Help".