Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Iodine Deficiency Disorders (IDD) Control Project

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Managed by the United Nations Children's Fund (UNICEF)-Jakarta, this project was designed to fight malnutrition, especially among women before and during pregnancy and young children by helping achieve universal salt iodisation (USI) in Indonesia by the year 2000. Key communication-related components of the effort included: developing communication and education strategies for raising popular awareness about iodine deficiency disorders (IDD), mobilising appropriate retail and consumer action, and promoting private sector participation.
Communication Strategies

Most accurately described as a programme of multiple activities than one of focused intervention, the project emphasis was on facilitating commitment, attitude change, and capacity-building. Working mainly at national level with central policy and programme bodies and organisations, principal strategies for the project included:

  • supporting development of a national industry standard for salt;
  • creating formal and informal salt monitoring systems, including development and promotion of salt testing kits for use by schools and communities;
  • assessing capacities/technologies of salt producers;
  • introducing knowledge of IDD and USI at grass-roots levels, especially through schools - The "Smart Salt for Smart Children" concept was used to link iodised salt and development of children's intelligence. Also, organisers connected the Indonesia Teachers Association (PGRI) in a partnership with the Ministry of Education, at both national and provincial levels, to integrate IDD/USI messages into regular teacher training activities; and
  • facilitating coordination and knowledge of local/national salt committees.
Development Issues

Nutrition.

Key Points

According to organisers, between 1990 and 1994: 14% of Indonesia's infants were born with low birth weight; 35% of those under the age of 5 were moderately to severely underweight; and 32% under age 5 suffered from protein energy malnutrition.

Sources

Canadian International Development Agency (CIDA) website and UNICEF Indonesia website - both accessed on February 9 2011. Image credit: Josh Estey

Teaser Image
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