Iodine Deficiency Disorders (IDD) Control Project

Managed by the United Nations Children's Fund (UNICEF)-Jakarta, this project was designed to fight malnutrition, especially among women before and during pregnancy and young children by helping achieve universal salt iodisation (USI) in Indonesia by the year 2000. Key communication-related components of the effort included: developing communication and education strategies for raising popular awareness about iodine deficiency disorders (IDD), mobilising appropriate retail and consumer action, and promoting private sector participation.
Communication Strategies
Most accurately described as a programme of multiple activities than one of focused intervention, the project emphasis was on facilitating commitment, attitude change, and capacity-building. Working mainly at national level with central policy and programme bodies and organisations, principal strategies for the project included:
- supporting development of a national industry standard for salt;
- creating formal and informal salt monitoring systems, including development and promotion of salt testing kits for use by schools and communities;
- assessing capacities/technologies of salt producers;
- introducing knowledge of IDD and USI at grass-roots levels, especially through schools - The "Smart Salt for Smart Children" concept was used to link iodised salt and development of children's intelligence. Also, organisers connected the Indonesia Teachers Association (PGRI) in a partnership with the Ministry of Education, at both national and provincial levels, to integrate IDD/USI messages into regular teacher training activities; and
- facilitating coordination and knowledge of local/national salt committees.
Development Issues
Nutrition.
Key Points
According to organisers, between 1990 and 1994: 14% of Indonesia's infants were born with low birth weight; 35% of those under the age of 5 were moderately to severely underweight; and 32% under age 5 suffered from protein energy malnutrition.
Sources
Canadian International Development Agency (CIDA) website and UNICEF Indonesia website - both accessed on February 9 2011. Image credit: Josh Estey
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