Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Journalist-to-Journalist (J2J)

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Developed by the United States (US)-based National Press Foundation (NPF), the Journalist-to-Journalist (J2J) programme revolves around the idea of journalists mentoring their colleagues. First launched at the Barcelona International AIDS Conference in 2002, the main intention of J2J is "preparing selected journalists to cover the International AIDS Conferences, and then to continue to cover the subject at a higher level than previously imagined". J2J creates a platform for journalists around the world to work together to increase global coverage of health issues such as global antibiotic resistance, HIV/AIDS, malaria, cancer in women, immunisation, family planning, tuberculosis, and non-communicable diseases (NCDs). The goal is improved press coverage - whether radio, TV, newspapers, or the internet - toward increased public knowledge.

Communication Strategies

As part of J2J, experienced journalists mentor reporters and editors who may be struggling with many of the same issues that their mentors have encountered before. Fellows are invited to participate based on their journalistic competence, with preference given to journalists who work in developing country settings. They are provided with financial assistance for air travel, lodging, and meals, during the time they participate in the J2J programme as well as in the greater conference itself. Thus, the J2J event is, in effect, an informal satellite meeting of the International AIDS Conference; to date, it has been held in Barcelona, 2002, Bangkok, 2004, Toronto, 2006, and Sydney, 2007. For example, the first peer education event J2J organised took place in July 2002. As part of the XIVth International AIDS Conference in Barcelona, J2J organised a 4-day programme for 37 journalists from 24 countries that featured discussion groups and presentations by scientists and journalists on issues such as "Dealing with the Delicate - Culture, Sex and Drug Use", "Economic and Medical Consequences of the Epidemic", and "Practical Tips and Story Ideas for Covering the XIVth International AIDS Conference".

 

Beyond the AIDS Conferences, J2J also offers other training opportunities. In March 2005, 8 developing-world journalists participating in the Alfred Friendly Press Fellowship programme came to the NPF to discuss freedom of the press and United States media coverage of international issues with fellow journalists. J2J also brought journalists from Brazil, China, India, Mexico, Nigeria, Russia, South Africa, and the United States to Washington, DC, in June 2011 for 4 days of training to build their capacity to cover a wide range of global health issues as part of the Global Health Council (GHC)'s annual conference. After the training, the 12 fellows attended the GHC conference, which focused on themes related to chronic disease, urbanisation, malnutrition, and balancing health needs.

 

Blog posts from and about various J2J participants can be accessed on the NPF website

 

J2J has compiled resource documents from these events for the benefit of reporters and editors. Some of these resources, which include lists of HIV/AIDS-related websites and list servers and PowerPoint presentations on topics including "What AIDS Does in the Body", were produced by journalists. Others have been produced for other purposes by non-profit organisations, schools of public health, news organisations, and concerned citizens who want to collaborate in the effort to help journalists obtain the tools they need to better cover the pandemic.

Development Issues

HIV/AIDS, Health, Media Development.

Key Points

J2J originated with an email that reporter Laurie Garrett sent to her friends and colleagues on June 6 2001. In it, she argued for a mechanism by which journalists could mentor each other to improve media coverage of HIV/AIDS worldwide. Among the recipients of her email was the president of NPF, which is an independent non-profit organisation that designs and conducts professional development programmes for journalists. NPF hired a Nigerian journalist as J2J project manager, and assigned most of its small staff to work on the project. NPF sought the cooperation of other journalism organisations and found funders willing to help.

Partners

J2J's funders include Abbott Laboratories, the American Foundation for AIDS Research (amfAR), the Bill & Melinda Gates Foundation, the Merck Foundation, the Kaiser Family Foundation, and the Knight Foundation.

Sources

J2J page on the NPF website; email from Robert Cohen to The Communication Initiative on August 6 2004; email from the Global Health Council to The Communication Initiative on June 7 2011; NPF website, January 5 2012; and "The Impact of the J2J Program On Worldwide HIV Awareness" [PDF], by Jorge L Martinez-Cajas, Cédric F Invernizzi, Susan M Schader, Michel Ntemgwa, and Mark A Wainberg.