Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Media Resource and Advocacy Centre (MRAC)

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The Media Resource and Advocacy Centre (MRAC), along with the Computer Internet Clubhouse (CIC) and the Popline Support Centre (PSC), provide information and resource materials on science and health-related issues, primarily for journalists' use. The facilities were set up to serve as a medium through which journalists could sharpen their skills and expand their knowledge in reporting on these issues.
Communication Strategies

The Media Resource and Advocacy Centre aims to promote health communication and science journalism in Nigeria. The Center offers the following services:

  • Training on technical issues - science, health, technology, environment etc.
  • Access to a reproductive health data bank, science experts, demographic and vital health statistics, and other services that are designed to improve scientific information flow to journalists and the general public.
  • Media for Development Forum - a regular interaction between journalists, scientists, and NGOs for briefings on breakthroughs and new information on health.
  • Unreported Development - a publication detailing developments and unusual occurrences in hard-to-reach communities in Nigeria and elsewhere.
  • Interactive opportunities between journalists and medical researchers, scientists, youth, and health care professionals who use the resources.
  • Access to electronic and hard copies of over 200 scientific journals.
  • Application assistance to mid-career journalists seeking fellowships and awards from internationally recognised organisations.


The Computer Internet Clubhouse is set up as a creative learning environment for youth and journalists, with an integrated approach for interaction between NGO personnel, scientists, and researchers and students.


The Popline Support Centre provides information on family planning programmes, population, HIV/AIDS, fertility, maternal and child health, and other health-related issues. The popline database includes more than 300,000 citations with detailed abstracts and in-depth indexing from around the world.

Development Issues

Technology, Health, HIV/AIDS.

Key Points

MRAC activities were put in place to help build the capacity of journalists to explore new ideas, develop skills, and build confidence to face the challenges of new media and technology. Programme organisers state that much of what people learn and perceive comes from what they see in the media. Therefore media, they say, has an important role to play in development, and must be well-informed to fulfill this role.

Partners

MRAC is a project of the Development Communications Network, a media NGO coordinated by development journalists. The scaling up of the facilities, establishment of the Computer (Internet) Clubhouse, and most of the services at MRAC are implemented with support from the Ford Foundation, West Africa Office. The Johns Hopkins University Centre for Communication Programs Population Information Program) supports the Popline Support Centre.

Sources

Posting to Nigeria-AIDS eForum (eforum@nigeria-aids.org) dated April 8 2003.