Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Music to Stop TB

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This global advocacy project, implemented by the Stop TB Partnership, draws on longstanding links between tuberculosis (TB) and opera in an effort to raise awareness about TB through an entertaining medium.
Communication Strategies

Music to Stop TB uses the strategy of edutainment to inform people about TB and to inspire them to take action to prevent the disease. For example, in advance of World Tuberculosis Day (March 24) 2008, Canada's Opera Lyra Ottawa, Stop TB Partnership, Stop TB Canada, Results Canada, and the Lilly MDR-TB Partnership collaborated to organise a series of awareness outreach activities during its four performances of La Traviata (by Verdi). In this opera, the young Violetta falls in love, but leaves her soulmate because his family does not approve. She dies alone in a Parisian garret from TB. Opera Lyra Ottawa also erected banners and posters at the theatre in an effort to raise awareness about tuberculosis. Ambassadors representing countries facing a high burden of TB, Members of Parliament, TB experts, community representatives, and local citizens interested in the arts and advocacy gathered at this event to enjoy the opera while learning about why the global TB crisis is an issue Canadians should care about.

Development Issues

Health.

Key Points

According to organisers, 1.6 million people die each year from TB, making it the second largest infectious killer after AIDS.

The Stop TB Partnership's theme for World TB Day 2008 is "I am Stopping TB", to highlight the fact that everyone can make a difference in stopping the spread of tuberculosis. For example, Canadians can help by being aware of the crisis and by supporting Canadian investments in global TB control. Music to Stop TB supports this theme, as Ottawa's artistic community joins the call for awareness and action.

Partners

Opera Lyra, Stop TB Partnership, Stop TB Canada, RESULTS Canada, and the Lilly MDR-TB Partnership.

Sources

TB-Related News and Journal Items Weekly Update, Week of March 16 2008 to March 22 2008; "Media Advisory/Music to Stop TB: Raising Awareness Through Opera", March 19 2008; Opera Lyra: Making Music for World TB Day [PDF], Stop TB Partnership; Opera Lyra Ottawa website; and emails from Chris Dendys and Karl Balisch to The Communication Initiative on April 16 2008.