Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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'My Health: My Asset and My Right' - The Self Employed Women’s Association

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The Self-Employed Woman's Association (SEWA) seeks to improve the health of women workers in the unorganized sector. Using the association's funds, SEWA has developed a comprehensive health plan that links economic empowerment, organising and holistic health promotion.
Communication Strategies

The SEWA health approach includes promoting health and preventing illness through health education, immunisations, sanitation activities, family planning, drug therapy and referrals, occupational health care, promotion of low cost traditional medicines and creating health centres. SEWA's health activities are carried out by district level health teams and cooperatives.

Development Issues

Health, family planning, rights.

Key Points

Self-employed workers constitute 93 percent of the Indian workforce. They do not have regular salaried employment with welfare benefits: no weekly day off, sick leave, pension, nor any maternity benefits. They are the poorest of workers, and yet, they account for 63 percent of gross domestic product in India. Because of the insecure nature of their work, maintaining good health is essential for survival. SEWA, a union of self-employed women workers has developed a health promotion project to cure and prevent illness and to create structures to ensure holistic health.

Partners

Various levels of the Indian government, WHO.

Sources

"My Health: My Asset and My Right - A Case Study of the Self Employed Women's Association in Gujarat, India" by Mirai Chatterjee.