National Center for Health Marketing's Global Communication and Marketing Team
The Global Communication & Marketing Team (GCM) is a team within the United States (US) Centers for Disease Control and Prevention's National Center for Health Marketing. GCM envisions a world where all people actively use accessible, accurate, relevant, and timely health information and interventions to protect and promote their health and the health of their families and communities. Their mission is to protect and promote global public health by collaborating with international partners to integrate customer-centred, science-based health marketing strategies into health communication and education programmes.
GCM supports countries in assessing their health communications capacity and in planning projects and systems that are effective in the local context; collaborates with partners to develop communication and marketing strategies for public health interventions; researches innovative uses of information and communication technologies (ICTs), with a focus on mobile technology capacities, to support global public health interventions; develops methods for transitioning health messages and health communication and marketing methodologies to global contexts; and provides technical assistance in scaling up emergency communication capacity.
GCM supports countries in assessing their health communications capacity and in planning projects and systems that are effective in the local context; collaborates with partners to develop communication and marketing strategies for public health interventions; researches innovative uses of information and communication technologies (ICTs), with a focus on mobile technology capacities, to support global public health interventions; develops methods for transitioning health messages and health communication and marketing methodologies to global contexts; and provides technical assistance in scaling up emergency communication capacity.
Communication Strategies
The Global Communication & Marketing Team's activities focus on health communication and marketing strategies, eHealth, and emergency and risk communication. Sample projects include:
Health Communication & Marketing Strategies
- Conduct KAB [knowledge, attitudes, and behaviour] survey and test messages and materials in support of a rabies prevention and control communication campaign (China)
- Implement targeted communication of hospital infection control guidelines (Kenya)
- Develop a communication and marketing strategy for micronutrient food fortification to improve maternal and child health (Central America)
eHealth
- Pilot the use of new ICT networks for health communication in rural settings (Kenya)
- Support use of ICT for training and communication with the public health workforce (HIV/AIDS monitoring and evaluation (M&E) - China, Laboratory Biosafety - Central America, Hospital Infection Control - Kenya)
- Collaborate with partners to test mobile communication technology methods to support Directly Observed Therapy of tuberculosis (TB) patients (Kenya)
- Pilot use of mobile short message service (SMS) technology to support blood donor outreach (Kenya)
Emergency and Risk Communication
- Assess emergency communication system capacity (multiple countries)
- Develop and implement exercises to test risk communication plans (Central America)
- Test US-based emergency risk communication principles for cultural appropriateness (China)
- Conduct emergency risk communication training and planning workshops (Kenya, Nigeria)
- Conduct survey of health communication needs of earthquake survivors (China)
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