Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Pandemic Influenza Slide Set

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This ready-to-use slide set was developed as an accompaniment to the United Kingdom (UK) Health Departments’ UK Influenza Pandemic Contingency Plan. Designed so that the slides may be used either in their entirety or in sections depending on the needs of the audience, the set will be updated and added to as more is learned from research and modeling. Slide sets include the following.

  • Explaining pandemic influenza - understanding influenza pandemics, their cause and occurrence, how they spread and how they differ from ‘ordinary’ influenza.
  • History of influenza pandemics - brief details of influenza pandemics that have happened in the world over the centuries.
  • Virology - virology and epidemiology of influenza viruses and the meaning of ‘drift’ and ’shift’.
  • Avian influenza - reported human cases of avian flu (or bird flu), how the virus may mutate to be transmissible in humans and what the emergence of a new strain may mean for the world and the UK
  • Predicting the impact - details the expected scale and severity of a flu pandemic, including its impact and likely effect on the UK population. (10 slides)
  • Containing pandemic flu - describes how the impact of pandemic influenza may be reduced through national and international surveillance, diagnosis, antiviral drugs, vaccine (when available) and public health interventions.
  • Pandemic flu research - a resumé of qualitative research carried out from March - June 2005, which aimed to identify the information needs of the general public and health professionals - who would be expected to take the lead in providing public information, expectations on accessing this information, and how issues or concerns of particular sensitivity would be received.
  • Pandemic flu modelling - modelling how the disease is likely to spread and how countermeasures can be implemented by mapping out possible risks in order to develop a range of robust responses.
  • UK response - brief overview of how the UK will respond to a flu pandemic, the phases of alert and response, and actions being taken now.
  • Images - a variety of images mainly from 1918 which highlight the scale of the problem.
Each set is available to download as PowerPoint Presentations or in PDF format.