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Published 27 years ago
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"Rahi Mathwale" - India

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All India Radio Bhopal broadcast a one hour entertainment/education AIDS programme for truck drivers from July 1998 until January 1999.
Communication Strategies

The programme was broadcast between 11pm and midnight from 19 radio stations in the state. Consisted of 5 parts: 1) Hook truck drivers to the broadcast using Hindi film songs which had been suggested by them. 2) Broadcast messages on AIDS in between programmes 3) Interview truck drivers at roadside restaurants about sexual habits - broadcast with interviews with medical community about answers to same. 4) Broadcast live interviews using mobile phones, advise use of condoms. 5) Introduce programmes to families of truck drivers - broadcast their concerns.
Development Issues

HIV/AIDS, health.
Key Points

Hooking the truck drivers to the programme with the use of popular Hindi film songs was key to the success of this programme. Programme was discontinued due to cost of mobile phones, logistic problems and lack of training a large number of broadcasters.
Partners



Dr. R. Sreedher, the Madhya Pradesh AIDS control organisation, the National Aids Control organisation, New Delhi.

Sources

Letter from Dr. Sreedher to The Communication Initiative.