Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Research Project on Women's Reproductive Health in Quito's Mena del Hierro Neighborhood - Ecuador

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This research project focused on the movement of rural people to urban sectors, where they find themselves living in marginalised conditions.
Communication Strategies
The research focussed on women and women's health issues. It included a survey to identify the knowledge, attitudes, and practices of this population using in-depth interviews and a participatory research process.
Development Issues
Women, Health.
Key Points
Mena del Hierro, in Quito, Ecuador, is a neighborhood that mixes urban and rural populations in a context of poverty and marginalisation. It has a population of 6,790, of which 27.29% (1,853) are women of childbearing age.

Women surveyed identified two types of health activities: what they call self-care activities of formal health, and self-care activities of day-to-day health. Formal health is associated with visits to doctors, clinics, and health facilities. However, day-to-day health activities, those undertaken by women on a daily basis through interpersonal communication or other forms of social relations, seem to play a greater role in women´s lives. This may reflect the fact that women report communication problems with health professionals. In contrast, communication with peers and people in a variety of social contexts faciliates the discussion of health issues.

Participants reported both that mass media vehicles and messages are insensitive to women's realities and that existing health communication programmes are inaccesible to women. Participants, motivated by the belief that there is a tendency by the media to homogenise health information for women, called for greater recognition of diversity across cultural groups. Women deemed the health messages that are available to them impractical, arguing that they need messages that will improve their lives on a daily basis.
Sources

"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obreg