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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Right to Vote Poster Campaign - Hungary

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Sponsored by Solidarity of the Common People (SORAK), this poster campaign aims to increase the participation of Hungarian citizens in the April 7, 2002 general election. In addition to targeting mainstream Hungarians who are typically addressed by large political parties, the campaign seeks to reach out to Hungarians have chosen alternative or liberal lifestyles. The message is that everyone should exercise their right to vote.
Communication Strategies
Posters with the message "We are going to vote. Are you?" present a challenge to working Budapest people who travel through metro stations early in the morning. The people asking the question on the posters are not the characters whom one would normally expect in a voting campaign. In one poster, two young half-naked young women absorbed in each other ask the question: "And what about you?" A rock singer, a goateed young man, a handicapped woman, a boy with multiple piercings in his eyebrows and lips, a group of paunchy, beer-guzzling men, and a huge Roma family all communicate the same message: participating in democracy is okay.

The focus of the posters has another purpose: to increase discussion about taboo issues. Homosexuality, for instance, suggested in at least two of the posters, is not a topic Hungarians openly discuss.
Development Issues
Democracy, Political Development.
Key Points
Turnout in Hungary's last two elections was low; analysts are predicting even more dismal figures for the upcoming poll.
Sources

page on Radio Netherlands site.