Health
Health action with informed and engaged societies
Health
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
1 minute
Print
a- a+
Published 17 years ago
Last updated 1 year ago
Read so far

State's Pandemic Flu Commercial Meant to Raise Awareness

1 comment
Affiliation

Dayton Daily News

Date
Summary

According to this local news article from the Dayton Daily News, the Ohio (United States) Department of Health released a series of commercials directing viewers to its website which provides information and tips for a potential pandemic influenza. The advertising campaign for television, running exclusively in Dayton, Ohio, July 6 - 20 2008, was designed and intended to attract public attention through being, as stated here, "edgy, to drive people to our website." The campaign approach was to present the challenges of the 1918 influenza pandemic, including school closings and cancellation of sports events, as well as high mortality. The online version of the article is followed by public comment on the public service advertising (PSA) campaign and its approach.

The result of the campaign was that visits to the website tripled. The PSA campaign was scheduled to run throughout the state, through a federal pandemic flu preparedness grant. The website, in English and Spanish, offers readers a preparedness guide, fact sheets, and links to other resources concerning a possible pandemic, or global outbreak of a new influenza virus.

Web link
Click here to read the full text of this article.
Source

Pandemic Flu Week in Review , July 25 2008, and the Dayton Daily News
.

Comments

User Image
Submitted by Anonymous (not verified) on Fri, 05/08/2009 - 00:55 Permalink

Press Release:
IPHF warns against politicizing and sensationalizing of the H1N1 Virus

Dr. Francis Ohanyido the President of the International Public Health Forum (IPHF) has warned the media and public officials to be careful about the way they portray the H1N1 virus aka ‘swine flu’. Answering questions on the evolving pandemic in Abuja yesterday, the IPHF boss admonished against unnecessary sensationalism of the issue by the media and advised journalists to give the public accurate information that can assist in mitigating the spread. He also reacted to statements by public officers like US Vice-President Joe Biden that was credited to have advised Americans against some forms of transportation. He advised that whenever possible notable figures should endeavour to have a perspective of WHO’s global and public health posture on such issues before making categorical statements.
The Forum is wholly in support of the direction, drive and leadership of the WHO, and agrees with Keiji Fukuda, Assistant Director-General of the UN Health body the epidemiological picture is still evolving and heightened vigilance and improved reporting structure is critical, especially in view of the sustained human transmission that has so far been seen particularly in Mexico and other countries. He further advised that the term H1N1 should be used rather than the ‘swine flu’ which is to some extent misleading a lot of people into the impression that the flu is actively being spread by pigs or circulating amongst them. In this sense, he reiterated that the case is not exactly the same as experienced with the H5N1 (‘Bird flu’).
Ohanyido further called upon countries challenged by resources to make great effort to ensure that a pandemic response system in line with WHO recommendation is in place, so as to reduce possible cost profile in the case of a wider pandemic escalating to Level 6.
http://www.prnewsnow.com/members_area/rss.php?cid=264907