Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Strengthening Training, Outreach and Prevention for the Ongoing Avian Influenza (STOP AI)

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This project, implemented by CARE International in Vietnam (CARE Vietnam) and funded by United States Agency for International Development (USAID) and New Zealand's International Aid and Development Agency (NZAID), focuses on the prevention, control, and management of avian influenza in Vietnam. The programme involves raising community awareness about avian influenza, and training public and animal health workers to detect and prevent the disease.
Communication Strategies

This initiative involves the use of printed materials and face-to-face communication to disseminate information about an infectious disease. Specifically, CARE Vietnam developed a training manual titled "Strengthening Training, Outreach and Prevention for the Ongoing Avian Influenza" that provides basic information on avian influenza in poultry and humans (including links to websites for further information), offers information (e.g., on how to organise community events) on communication skills, and presents key strategies for implementing communication planning sessions. It also features appendices that contain communication materials, handouts, and case studies intended for distribution to participants upon the completion of the training course. Carried out in the provinces of Hai Phong, Bac Ninh, An Giang, and Dong Thap, these courses were designed to provide local animal health and public health workers with avian influenza knowledge and communication skills so that they could contribute to the effort to prevent outbreaks. Participatory learning methods figured prominently in these initial training sessions; concrete suggestions for applying these techniques within other contexts are provided in the manual.

Information and communication technology (ICT) is being used in an effort to facilitate access to the training manual. An accompanying CD includes PowerPoint presentations on avian influezna animal health training, avian influenza human health training, and avian influenza communication skills training.

Development Issues

Health, Natural Resource Management.

Partners

CARE Vietnam, with funding provided by USAID and NZAID.

Sources

Email from Harriet Andrews to The Communication Initiative on March 19 2007; and email from Maria Busquets to The Communication Initiative on May 18 2008.