Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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A Tale of Two Magic Potions

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This comic book is the first in a series of health comics intended to entertain, engage, and educate school-going children all over India. "A Tale of Two Magic Potions" aims to spread malaria awareness, especially in areas where the disease is more prevalent, such as North East India.

It was created by a small team from Chillibreeze Solutions Pvt. Ltd., an India-based content and design service provider. Chillibreeze Director and Chief Content Officer Nishi Viswanathan said, "The main aim was to spread the awareness about hazards of Malaria but not through traditional means. We wanted to do something that could have a lasting effect on young minds. Education in the form of brochures can sometimes be boring and ineffective, hence we selected comic book for its entertainment value. Education here occurs via osmosis and the content on malaria is there but not in your face. The goal is to get kids to enjoy it."

The comic book is being distributed free of cost to schoolchildren; it is also available online. In addition, Chillbreeze will send 5 free printed copies to those who send their mailing address to info@Chillibreeze.com Once recipients have distributed/used the 5 copies, they can request additional copies by writing to Chillbreeze about their experiences with the comic. Chillibreeze hopes to build strategic partnerships for this project and distribute translated versions of the comic book at schools across India. "Corporates and NGOs [non-governmental organisations] can help with the printing and distribution of the comic book. We are open to sharing the distribution license with other organizations as long as this helps reach a wider audience."
Publication Date
Number of Pages

32

Source

Global Health TV; and Chillibreeze website, accessed September 22 2009.