Tobacco Advertising and Promotion [factsheet]

The Framework Convention Alliance (FCA) has produced this fact sheet designed for policymakers, non-governmental organisations (NGOs), journalists and others interested in tobacco. This is one of a series of tobacco-related fact sheets that provide summaries of current research, responses to common industry arguments, give guidance on the relevant sections of the global tobacco treaty (the FCTC) and provide sources for more information.

The Advertising and Promotion fact sheet contains 4 pages of information and statistics on the use of advertising by the tobacco industry, bans on advertising, and industry resistance to regulation of its advertising. Information includes:

• Effectiveness of advertising bans, including international statistics and examples of successful national advertising bans
• Industry success in working around partial bans, including using sports sponsorship and promotional items
• Company resistance to advertising restrictions, describing industry lobbying efforts against these restrictions
• Tobacco industry arguments against restrictions, including arguments based on economic impact and freedom of speech
• Implementing the FCTC, which asks ratifying countries to implement a comprehensive advertising ban

Click here to learn more about FCA tobacco fact sheets.