Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Traditional Media in Learning for Change - Tanzania

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This is an IDRC (International Development Research Centre - Canada) sponsored research project being carried out by the University of Dar es Salaam, Tanzania through the Department of Fine and Performing Arts.
Communication Strategies

The project has two main fronts: in the first, communities produced plays on AIDS, women's rights and girl education to contingent communities. This was followed by performances in those communities, and discussions with the audience. In the second front, researchers went to the communities, discussed prevailing problems, and asked them to create performances responding to those problems, including possible solutions.
Development Issues

HIV/AIDS, Children, youth, rights, gender, girls education
Key Points

The results indicate that this type of media has a strong effect on the communities. For example, in communities where the AIDS play was performed, condom demand increased. They indicated they had been made to see the AIDS danger but would have liked further reinforcement ( ie bring the play again, and do one on problems of orphans...) With regards to women's rights and girl education more women are taking firmer stands about their lives, and the primary school girls are now doing better in examinations. In other communities, a school that had no students increased enrollment, people planted coffee trees so to get an income, school desks have been bought, latrines have been built and hygiene has increased.
Partners



International Development Research Centre in Canada

Sources

Personal Contact with Dr. Augustin Hatar, see contact details below.