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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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TV Maxambomba - Brazil (Brasil)

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The independent grassroots organization CECIP (Popular Image Creation Centre) created a television and video project to address issues such as the environment, health education and citizenship in Brazil. This group visits poverty stricken regions and shows video programmes in public squares, schools and local communities.
Communication Strategies

450 minutes of programming a year are exhibited in public areas in small communities. The video delivers messages through interviews with street kids and a popular actress. So far the video has been produced in four languages. The videos are supplemented with books at three understanding levels, one for the general public, one for technical experts and another for jurists. Documentaries on environmental issues have been produced.
Development Issues

Environment, health, poverty, AIDS, children, citizenship.
Key Points

Three large environmental projects are in the works and they are seeking support for two other major projects: on health education for schoolchildren and on citizenship for children and adolescents. The productions are edited by a seven member production team who take requests from neighbourhood associations, churches, local government and individuals to change the issues addressed, scripts and unfinished videos. Grassroots contacts in slums are critical for this organization, and were the driving force for the creation of this initiative.
Partners



CECIP (Popular Image Creation Centre), PAHO (Pan American Health Organization)

Sources

Video as an Agent of Change - Learning to Reach the Grassroots. One World, A monthly magazine of the World Council of Churches. No. 185, May 1993 pages 11 - 14.