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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Use of Radio by Women - Nigeria

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A radio campaign which focused on providing agricultural information to women in Nigeria. Women were taught through the radio improved farming and food processing methods for better nutrition and income generation. The objective of the program was to make innovatory aspects of agricultural techniques known to the people who would most benefit from them, women.
Communication Strategies

Four radio programmes, two each on FRCN Kaduna and Kaduna State radio, each aired weekly. The programmes were aired in the Hausa language.
Development Issues

Agriculture, women's issues, gender empowerment
Key Points

The innovations which were seen as having particular interest to women were soybean confectionery, groundnut confectionery, rabbit meat utilization and improved livestock production. The interesting point in this campaign is that it attempts to isolate the effects of broadcasts specifically on women. Radio has a good potential to reach particularly younger, educated women but was not itself an effective medium for disseminating agricultural information because of low listening levels among women and the lack of opportunity to ask questions about the topics covered.
Partners



The National Agricultural Extension and Research Liaison Services (NAERLS) of the Ahmadu Bello University, Zaria, Nigeria.

Sources

Mary Myers summary of : Use of Radio by Women in Nigeria, 1998. Omotayo, A., Chikwenda, D., and Auta, S.J. 1997