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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 25 years ago
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INROADS Peace Television - Middle East

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DANIDA brought together 16 media associates from Jordan, Israel and the Palestine Authority for the purpose of producing a television series for children aimed at preventing stereotypes between the three groups.
Communication Strategies

Project participants were given training and equipment, which placed them on the same playing field before beginning production.
Development Issues

Peace, children, political development.
Key Points

The main goals were teamwork, training with media equipment and production technology, producing something that would represent the three countries as peaceful, getting to know each other on a personal level, and spreading an atmosphere of understanding and peace to others.
Sources

"Unusual Cooperation", written by Inge Estvad. Click here for full article.