Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Jagran - India

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Jagran, meaning "awakening",was a Delhi-based mobile mime group that was very active with the population programme of the 60s and 70s
Communication Strategies

Each daily programme would include six to eight items and run for about two hours. Topic research was conducted before drawing up scripts. The mime was reinforced by a narration in the local dialect. Informal follow-up was conducted after the performance. The prime objectives were to make people conscious of : a) the obstacles to their development b) services provided by the government c) their responsibilities to the community and d) their rights as citizens. Jagran took up a range of subjects such as indebtedness, dowry; community issues such as civic consciousness, voting rights, maintenance of community water pumps and public toilets. However, top among their priorities was promoting family planning.
Development Issues

Economic development, political development, family planning.
Key Points

Most of the performers were from the middle class, but in later years working class youth from the resettlement colonies were recruited who were trained in mime and the concepts behind development. Jagran's target audiences were the urban slum-dwellers. The drama was an integral part of a "conscientisation" process that was meant to cut across language barriers to promote small family norm. Mobilising action was left to the community. Jagran's use of mime was underlined by a "blame the victim" approach, in which the defects and "traditional behaviours" of the poor are ridiculed.