Point of View - India
Point of View is a non-profit organisation, set up in 1996 by seven women working in the media, to further consciousness about women's issues. "Without the point of view of women, what's the point?"
Communication Strategies
1) A national photographic exhibit called "In Black & White - What has independence meant for women?". The exhibition was designed to coincide with the 50th anniversary of India's independence. Photos spanned a series of issues that affect all women -- birth, work, family, body politics, violence, displacement, myth and image, religion, sexual choices, politics.
2) An initiative to create broad awareness and understanding of the issue of women and AIDS. Advocates the need for HIV/AIDS prevention strategies and programmes to include and address the concerns of women, to empower women to better protect themselves against HIV and to better cope with issues arising from HIV infection. 3 main components: a) Producing and disseminating a series of TV ads (PSAs) that enable women to discuss safer sex more actively with their partners; b) Producing and disseminating a 30-minute video documentary that explores how HIV affects women, and what women can do to prevent or protect themselves from the adverse affects of infection; c) Conducting a series of workshops that will enable medical practitioners, NGOs, policy-makers and programmers to incorporate issues concerning women in HIV-related interventions.
Development Issues
Women, rights, economic development, HIV/AIDS, gender issues, family planning, political development, health.
Key Points
Their mission is to promote the points of view of women on all issues--from water, housing, and economic development to violence, religion and sexuality--through a creative use of media.
Sources
Letter from Madhuri Dass to The Communication Initiative.
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