Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Homes for the Aged - HelpAge India

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An on-going programme where the disabled, destitute and misplaced elderly are offered homes where they receive care and nursing.
Communication Strategies
Interpersonal communication identifies the needy among India's ageing population. They are gathered and placed in community homes where they receive the person-to-person contact providing them with friendship, activity and medical care.
Development Issues
Ageing, Health, Nutrition, Population
Key Points
HelpAge homes provide the security, care and love India's ageing population so desperately needs. Although nursing care is one of the most important services offered at the homes, income-generating make-work projects can serve to build self-esteem and dignity among the aged. In the home of Karunalayam, Cochin, "HelpAge India assisted in boring a tube-well, to be utilized for developing a vegetable garden and starting other agricultural activities. This helped to create a sustainable source of income for the home and improve the nutritional status of the residents". Many of the home's members are supported by HelpAge India's "Adopt-a-Gran" programme where individuals from the community donate money for the care of their new family member. Almost half of the nearly 1000 old age homes in India are supported by HelpAge India. In addition to homes for the elderly, many Day Care Centres have been established for "productive ageing". A broad range of facilities are offered creating opportunities for friendship, recreation & health-care including income-generating projects to boost self-esteem & independence.
Partners

Mr Cecil Jackson Cole, founder member of Help the Aged in the United Kingdom; HelpAge International

Sources

HelpAge India Programmes Website