Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
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The impact of community-oriented primary care in Trongsa Dzongkhag, Kingdom of Bhutan

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Nirola, D. K., G. Tshering, et al. (2006). "The impact of community-oriented primary care in Trongsa Dzongkhag, Kingdom of Bhutan." Indian Journal of Community Medicine 31(1): 18-23.

Research questions: Community-oriented Primary Care (COPC) approaches the community as the "patient" and treats it via a combination of acute curative and public health interventions. We evaluated the applicability of this approach in Bhutan.

Hypothesis: COCP interventions produce measurable changes in community health.

Design: The population was defined, healthcare team assembled, and epidemiological data collected. Based upon the results of this "community diagnosis", the most prevalent conditions were targeted for intervention. The interventions were evaluated and adapted.

Setting: A rural district in central Bhutan, a nation which only recently introduced modern health services.

Participants: The district population of approximately 11 000.

Interventions: Improvements in sanitation and safe water supply, education addressing tobacco, smokeless kitchens, safe childbirth, and immunizations.

Statistical analysis: This report is primarily descriptive in nature. No statistical calculations were employed.

Results: Improved community health was demonstrated. diarrhoea and dysentery decreased from the leading cause of morbidity to third in rank. A decrease in acute respiratory infections was not noted. Immunization coverage is high; perinatal morbidity is decreasing.

Conclusion: Complementing similar findings in quite dissimilar geographic settings and cultures reported in the literature, the success illustrated in this account strongly supports the broader application of COPC.