Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Ebola Comic Strip Project

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In August 2014, a group of youth aged 16 to 21 participated in a comic drawing workshop in the Northern Region of Ghana. During the workshop, Ebola emerged as a priority issue, and the young people, guided by facilitators, created comic strip stories around various aspects of the disease. The resulting booklet is being distributed to help raise awareness. The initiative was implemented by Africaid WhizzKids United (WKU) based on an approach developed by Cardiff University's School of English, Communication and Philosophy.
Communication Strategies

Thirty young people in Ghana participated in the comic story workshop, which began with the group identifying and prioritising issues that concern them, such as Ebola and other diseases, as well as social issues such as domestic violence. The group chose to focus on Ebola, which at the time of the workshop (and of this writing) had not spread to Ghana, but is a major concern, as nearby countries such as Liberia have a high prevalence.

The comic stories were created to help communicate basic information about Ebola. "In a youth friendly way and designed by the young people themselves, the comic strips will help to explain what Ebola is; how its transmitted, how to take precautions, and why there is a need for careful treatment and isolation of patients. We want to help stop the spread of Ebola by giving people the correct facts and information about the virus - before fear and ignorance can take hold."

Using the original drawings, an award-winning comic strip artist, Stephen Marchant, produced a colourful booklet, which is being made available in English and French. In order to ensure the accuracy of the facts, a professor from the London School of Hygiene & Tropical Medicine authenticated and reviewed the information in the booklet.

The booklets are being distributed via streetfootballworld and FIFA Football For Hope members living in West Africa. It is also available for download online, and printing is being encouraged. Click here to download the booklet and read the printing instructions.

Development Issues

Ebola

Key Points

The project follows the same approach of a similar HIV-focused campaign in KwaZulu-Natal, South Africa, undertaken by the partners. WhizzKids United is based in KwaZulu-Natal, and uses primarily football to develop life skills and HIV prevention strategies among young people.

Partners

Africaid WhizzKids United (WKU) and Cardiff School of English, Communication and Philosophy

Sources

Cardiff University website on December 15 2014.