Health action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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 https://redcap.link/CommunicationInitiative2026

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Investigating Factors Associated with Vaccine Hesitancy in Makkah, KSA

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Affiliation

University of Umm Al-Qura (Albarakati, Almatrafi, Fatta, Fatani); Umm Al-Qura University (Alhindi)

Date
Summary

"To better address vaccine hesitancy within a specific country or a population, we must first understand the extent of the problem and where it came from..."

In the Kingdom of Saudi Arabia (KSA), public support for immunisation programmes is generally high. However, some researchers are concerned that the benefits of vaccines are often not fully known or appreciated. When public discussion on vaccine safety, quality, or efficacy occurs, misinformation can creep into the debate through the internet and other media sources, significantly weakening immunisation programmes. This study reflects on the factors associated with vaccine hesitancy in KSA through an investigation of parents' knowledge, attitudes, and beliefs.

A cross-sectional study was carried out in 7 primary schools in Makkah city, KSA. Data were collected in 2017 through a computer-based survey administered to 100 parents with children aged between 2 months and 17 years of age.

Many parents (with a total of 292 children) agreed on the importance of vaccinations as a tool to protect their children's health and to prevent the spread of disease in the community. Most parents (68.7%, P < 0.05) reported that their child had received all recommended vaccines. However, approximately one-third (31.3%, P < 0.05) indicated their hesitation in having their child vaccinated. The lack of vaccines in primary care centres, fear of adverse events following vaccination (AEFIs), and vaccine safety were the reasons most frequently mentioned by these vaccine-hesitant parents. In addition, some parents believed vaccines had become a business and that profits were more important than their children's safety. Other parents complained about the increasingly "crowded" vaccination schedules. (In the discussion section of the paper, the researchers correct misconceptions such as that the simultaneous administration of multiple vaccines overwhelms or weakens the immune system.)

Approximately 60% of parents (P < 0.05) reported not having enough information about potential AEFIs. The parents said they did not receive any brochures, educational community sessions, or even simple instructions in the clinics to educate and teach them about potential side effects associated with vaccination.

To address such lapses and to increase vaccine acceptance in KSA, the researchers say, "most effective interventions use multi-component strategies. Additionally, most were tailored to specific populations and concerns. This is important...[for] understanding the drivers of vaccines hesitancy. We must use this knowledge to support interventions to deliver optimum performances in increasing immunisation rates."

They conclude the paper with a list of possible strategies: engagement of religious or other influential leaders to promote community vaccination strategies; social mobilisation; mass media; communications training for healthcare professionals; non-financial incentives; sanctions for non-vaccination; reminder and follow-up; efforts to improve convenience and access to vaccination; and campaigns to increase vaccination knowledge and awareness.

Source

World Journal of Vaccines, 2019, 9, 37-48. DOI: 10.4236/wjv.2019.92003. Image credit: Uber Blog