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Health action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Ask Sopheap- Cambodia

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A radio call-in talk show which features the character of Sopheap and a member of the PSI radio team. Airing directly after the soap opera "Sopheap and her Family", discussions based on the preceding drama are broadcast. Click here for a discription of "Sopheap and her Family.
Communication Strategies

A 40 minute programme aired on two radio stations and can be heard on 4 days of the week. Lively and personal discussions are aired on the radio and are based on the preceding programme "Sopheap and her Family". Listeners call-in or write-in. Guests are also invited to the programme, including doctors, Director of the National AIDS programme, and young AIDS infected men.
Development Issues

HIV/AIDS, STD's, responsible sexual behaviour
Partners



National AIDS program, AusAID, Population Services International-Cambodia

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.