Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communicating about Vaccination with Caregivers and Patients: A Communication Training Module for Health Workers

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"HWs [health workers] must have confidence in vaccination themselves in order to build confidence in vaccination with caregivers and patients."



From the World Health Organization (WHO) Regional Office for Europe, this document outlines a training module designed to support health workers (HWs) in communicating about vaccination. WHO expects that, at the end of this training, the participant will be able to: take a proactive role as a HW in contributing to vaccine confidence; effectively communicate benefits and risks to support a vaccination decision; identify different perceptions and positions regarding vaccination; respond to concerns about vaccination using motivational interviewing techniques; and facilitate a clear and structured conversation to build confidence in vaccination.



Contents include:

  • Part 1: Vaccine confidence and the role of HWs
  • Part 2: Discussing benefits and risks of vaccination
  • Part 3: Conversation steps to build confidence in vaccination
    • Step 1: Presume vaccination
    • Step 2: Identify perceptions and position
    • Step 3: Respond to position
  • Part 4: Applying the steps in conversations with caregivers and patients
  • Annex 1: Facilitator guide
  • Annex 2: Conversation scenarios
Publication Date
Number of Pages
62
Source

Global Immunization Insights, February 2024. Image credit: ©WHO