Health
Health action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Control of Blindness - India

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This is a Danida supported project for the control of blindness in India targeting patients with cataract and reduced vision. The project is based on communication, education and the involvement of local people.
Communication Strategies

This programme uses a new strategy involving improved communication about cataract and the possibilities for treatment through door-to-door identification of cataract patients. It has established permanent operating rooms in good locations, and maintains consistent and accurate information given by doctors. The current strategy involves “Information, Education, and Communication” (IEC) Committees which are designed to develop and test a selection of communications methods with different target groups.
Development Issues

Gender, children, education, health, rights, women.
Key Points

The programme focuses especially on women and people from poor areas, targeting people with incorrect or inadequate information. It places a great deal of emphasis on direct human interference in local communities. Mass media is not as useful in India because the majority of the population does not own a television.