Developing Materials on HIV/AIDS/STIs for Low-Literate Audiences

This guide was developed to provide a comprehensive methodology for developing materials for low-literate audiences about HIV/AIDS and sexually transmitted infections (STIs) in the context of a behaviour change communication (BCC) programme. It shares experience and methods for working with low-literate people to communicate complex messages. It also discusses qualitative research for learning about the intended audience, such as focus group discussions, and using those populations' input to develop visual messages. The guide outlines a process for pre-testing materials that aims to ensure that the materials are understood and effective among those that the information is being designed for.