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Jhabua Development Communications Project - India

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The Jhabua Development Communications Project (JDCP) uses satellite communication to address the needs of the rural illiterate population and provide programme support communication to development efforts. The project is located in Jhabua, a predominantly rural area with a large tribal population in the state of Madhya Pradesh in central India.
Communication Strategies

150 Direct Reception Systems in carefully selected villages, 12 talk-back terminals installed at block headquarters plus one studio and earth station at the ISRO campus in Ahmedabad. TV sets have been installed in community buildings accessible to a majority of people.
Development Issues

Health, education, political development, economic development.
Key Points

The project broadcasts development-oriented programmes to reach viewers every evening and conducts training for village development functionaries and participants such as teachers, anganwadi (village level/urban slum-based day care centres run by the government under the Integrated Child Development Scheme) workers, hand pump mechanics and panchayat (local village government) members. Talk-back systems are used to get feedback from viewers as well as development workers. The evening telecasts provide communication support to field development activities. They cover a wide range of issues: health, education, watershed management, agriculture, forestry, Panchayat Raj (local, decentralised village level governance) and cultural heritage. The programme also uses a wide variety of formats from specific factual information to dramatised stories to promote attitudinal and behavioral change.
Partners



Development Education Communication Unit (DECU) of the Indian Space Research Organisation (ISRO).

Sources

Case description from Nirupama Sarma to The Communication Initiative.