Lessons from the Field: Promoting Vaccine Confidence

"Now more than ever, it's vital immunization programs (IPs) have the resources and tools needed to continue the work of building vaccine confidence in our communities."



Efforts to build vaccine confidence have always been an essential pillar of a successful immunisation system. This guide provides key lessons learned from select immunisation programmes (IPs) and stakeholders with experience addressing vaccine confidence and vaccine hesitancy in their communities. It serves to educate IP staff and can be used to help generate ideas and inform management strategies for promoting vaccine confidence across the United States (US). The guide is part of an online toolkit is designed to equip public health IPs with tools and information to educate providers and consumers on vaccination and build vaccine confidence.



The three chapters of the guide include:

• Chapter 1: The Legislative Process and Other Forums highlights insight, lessons learned, and resources to help IPs minimise the impact of vocal vaccine opposition during legislative and rulemaking processes and maximise efforts to inform policymakers of the value of immunisation.
• Chapter 2: Managing Vaccine Hesitancy During an Outbreak - a Focus on Cultural Competence describes steps for identifying and engaging with communities at risk for vaccine-preventable diseases in culturally competent ways to manage vaccine hesitancy, particularly in outbreak situations. Highlighted within each step are key considerations, experiences from the field, IP and stakeholder insight, lessons learned, and resources to support programmes' efforts to engage communities.
• Chapter 3: Addressing Incorrect Vaccine Information outlines steps for understanding and addressing incorrect vaccine information, summarises the different types of incorrect information, and provides key considerations, experiences from the field, IP insight, lessons learned, and resources to help programmes (and their partners) address incorrect vaccine information.

Connected to the guide is an online toolkit that also includes a webinar series that features strategies and resources for addressing vaccine hesitancy and promoting vaccine confidence, a collection of resources and tools for promoting vaccine confidence, and other materials.