Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Maruzi Age Alert Project (MAAP) - Uganda

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Uganda youths provide the starter boost which enabled the elderly to be productive in an agricultural project for increased nutrition & profit while supporting their grandchildren whose parents were stricken with AIDS.
Communication Strategies
Through intergenerational personal contact & commmunity action, people were able to work together for a rewarding cause. In addition, an enriched community of elders evolved, where a revival of traditional dances & poetry occured.
Development Issues
Ageing, Health, Nutrition, Population, Youth, Agriculture
Key Points
A project instigated by local youths who realized that with the spread of AIDS & death of many from the parent generation, grandparents were often left with the responsibility of their grandchildren, under less than desirable conditions. The MAAP was meant to inject nutritious food & money into this situation while leaving members of the ageing population feeling productive & needed. The Uganda youths performed most of the hard labour, such as ploughing the thickly overgrown soil. They also raised funds to purchase seeds for beans, maize, sunflowers & groundnuts. "The older workers were stimulated by the fresh challenges & longer-term aspirations". A portion of the profits went to fixing huts & medical treatment for sick members. The project brought together many members of Uganda's ageing population which developed into more organised activities; including, the revival of traditional dances & poetry, which threatened to be lost to the younger generation with the influx of popular music. As time passed, the elders took on more of the planning & management, knowing that the youths were there if needed for support & the heavier work. This project fostered strong relationships between Uganda's youth & elderly members of the community.
Partners

The UYDEL organisation in Uganda

Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999