Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mastering Many Trades - India

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Income-generating programmes across India directed predominantly at ageing women who are often widowed & not seen as "hireable" by businesses or as elligible for loans when beginning work initiatives.
Communication Strategies
Interpersonal communication between various ageing organisations & their members started a raft of income-generating projects across India for the elderly. Community participation offers buying power for items made by India's ageing population.
Development Issues
Ageing, Population, Women, Economic Development
Key Points
The CEWA, BMA & VRTC set out to prove that there are still many in the ageing population (especially women), who have the skills & ability to perform income-generating tasks. Some of the items manufactured (predominantly by women) were: paper bags for stall merchants made from newspapers & magazines, incense sticks, vermicili, candles, cigarettes (hand-rolled) & book-binding. The VRTC went 1 step further and set up income-generating activities such as: "The making of rope & ink, production of detergents, tailoring, light engineering & vehicle maintenance, soap & furniture making, music playing & teaching & home management". They felt it was important to provide activities which could be learned & performed by women as they are deemed "unhireable" in the workforce & are not able to secure loans to start their own business. Some of the products above could be made without the benefit of sight as many of India's ageing population suffer from eye problems; many of which are easily remedied with medical visits, now affordable with new-found profits.
Partners

The UN, the Centre for the Welfare of the Aged (CEWA), the Blind Men's Association (BMA) & the Vocational Rehabilitation Training Centre (VRTC) in the Punjab

Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999