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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Measles Communication Programme

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A national multimedia mass communication project to increase knowledge and participation in measles vaccinations. The project also used this opportunity to observe the effectiveness of using mass media as the main method of communication on health issues. The measles related objectives of the project were to encourage more mothers and their children to attend health clinics, to increase knowledge about measles, give clear information about the age for measles vaccination, and, as a result increase vaccination levels. There was a focus on urban areas.
Communication Strategies

Radio, newspaper, and television advertisements; print materials, posters, banners, welcome streamers, bumper stickers, and t-shirts.

Development Issues

Child Health, Immunisation & Vaccination.

Key Points

A focus on urban areas allowed for reasonably convenient access for the people to whom the services were being provided. It was also important to focus on the urban areas as there is a lower vaccination rate in urban areas than rural ones.

Partners

Philippine Department of Health's Maternal and Child Health Services, Public Information Health Education Services, Communication for Child Survival Project (HEALTHCOM).

Sources

Zimicki, S., Hornik, R.C., Verzosa, C.C., Hernandez, J.R., de Guzman, E., Dayrit, M., Fausto, A., Lee, M.B., Abad, M., Improving vaccination coverage in urban areas through a health communication campaign: the 1990 Philippine experience. WHO Bulletin DMS. Vol. 72, 1994. Pages 409-419. Click here to view this document in PDF format.