Measuring Change: A Guide to Participatory Monitoring and Evaluation of Communication for Social Change

Designed as an abridged version of the introductory guide 'Who Measures Change?,' this publication was developed for community groups perfecting their skills in communication for social change (CFSC) and participatory monitoring and evaluation (PM & E). It is intended to help participants, including those most affected by change, to ask and consider essential questions about what they propose to change, whether or not desired change has been accomplished, and how successful the initiative has been. As a guide, it is intended to be adapted to local needs and contexts and used flexibly. Those using the guide are encouraged to document and share their experiences, which will in the future help the CFSC Consortium - which provides research, training and evidence gathering in this field - to update and revise this guide as needed.

Part A introduces the guide, concepts of communication for social change (CFSC) and its relevance to HIV/AIDS prevention and care, and concepts of participatory monitoring and evaluation.

Part B provides ideas for implementing participatory monitoring & evaluation, based on 6 key stages:

• Stage 1. Deciding to use participatory monitoring & evaluation
• Stage 2. Assembling a core participatory monitoring & evaluation team
• Stage 3. Planning for PM&E
• Stage 4. Selecting methods, collecting and analysing data
• Stage 5. Analysing, synthesising and checking the data
• Stage 6. Making use of the PM&E findings

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