Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Peru Youth for Christ HIV/AIDS Project - Peru

0 comments
Initiated in 1998, this HIV/AIDS prevention and training programme addresses youth in public high schools in Lima. It incorporates the showing of an educational video with face-to-face interaction with peers who have had experience with HIV/AIDS or sexually transmitted infections.
Communication Strategies
With the cooperation and coordination of high school principals, Peru Youth for Christ visits area high schools to show a video to students. This video defines "risk behaviour" and details the consequences of risk behaviours on young peoples' lives. The organisation's representatives also talk about HIV and other sexually transmitted infections with students, explaining how infection occurs.

In 2001, three student leadership meetings were held; 500 students and their teachers attended. Some of the students who had been trained during the year advocated abstinence to their peers. After the presentation of the video, small groups were organised. A student who had been trained in the programme gave an explanation of HIV and challenged his or her peers to change their sexual behaviour. One young HIV-infected woman provided personal testimony about the impact of the disease on her life.

Students who have participated in these sessions are provided with certificates marking completion of the Defense of Life Leadership Program.
Development Issues
HIV/AIDS, Youth.
Key Points
To date, 24 high schools have been visited and 13,000 students have been shown videos. In 2002, 434 students began the leadership training programme; 296 of them received the certificate (indicating that they attended at least 80% of the classes). In the next three years, organisers goals include the following: reaching 20,000 students per year through video forums; training 500 to 600 students per year; training 300 teachers per year; promoting 4 student leadership meetings (thereby reaching 1000 students per year); and reaching 1500 parents per year.
Sources

Letter sent from Manuel Paredes to The Communication Initiative on June 7, 2002.