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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Radio and HIV/AIDS - Zimbabwe

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A radio project to raise awareness about consequences of AIDS and to promote required behavioral changes in Zimbabwe. The project involved a radio show into which people could phone and speak with people with HIV/AIDS. The show tried to suppress some of the fear and rumors associated with AIDS and increase awareness of the real threats of the disease.
Communication Strategies

13 Radio programmes with special features; timeslots in other existing programs; competitions; youth panel discussions; radio dramas and new weekly magazines. Radio Two had a regular show in a prime listening time slot where people could call in and talk to people with HI,V directly focussing on personal experiences in interactive, lively discussions. The shows were broadcast in Shona, the first language of most people of Zimbabwe
Development Issues

HIV/AIDS; Health
Key Points

The programme used quizzes with prizes to improve the attractiveness of the programme, and to increase the number of written responses questions and feedback for the program. Training was provided for the participants to deal with emotional stress caused during the show. As many as 90% of the callers were male. Each of the 13 programmes were different and highlighted a different aspect of the disease or dealing with the disease.
Partners



UNICEF Harare, Zimbabwe Broadcasting Corporation, Matebeleland AIDS Council, Mashambanzou

Sources

Uthini Ngalokhu? People With AIDS speak out on the Radio. A report on a weekly phone-in magazine in Zimbabwe. UNICEF Harare, March 1995.