Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Theory-based HIV/STD Intervention - Approx. 50% Reduction in Unprotected Intercourse

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Strategy researched

A theory-based HIV/sexually transmitted disease (STD) risk-reduction intervention delivered in schools that involved facilitated sessions seeking to increase knowledge about HIV/STDs, enhance behavioural beliefs that support abstinence and condom use, and increase skills and self-efficacy to negotiate abstinence and condom use - as well as to encourage caregiver involvement

Impact achieved

Participants were 49% less likely to have unprotected vaginal intercourse and 38% less likely to have vaginal intercourse compared to students who were a part of the standard health promotion programme. Participants were also 50% less likely to have vaginal intercourse with multiple partners.

Country of study

South Africa

Research methodology

Cluster RCT

Journal

Archives of Pediatrics and Adolescent Medicine; 2010

Journal paper title and link

School-Based Randomized Controlled Trial of an HIV/STD Risk-Reduction Intervention for South African Adolescents

Excerpt from Abstract

"This is the first large-scale, community-level, randomized intervention trial to show significant effects on the HIV/STD sexual risk behavior of South African adolescents in the earliest stages of entry into sexual activity."