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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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En el mundo a cada rato

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Filmmakers Patricia Ferreira, Pere Joan Ventura, Chus Gutierrez, Javier Corcuera, and Javier Fesser have joined forces with UNICEF Spanish National Committee in speaking out for the children of the world through a series of short films entitled "En el mundo a cada rato" (Every second in the world). Each filmmaker has contributed their skills, time, energy and reputation to UNICEF - along with any future benefits generated from the films.

The films are based on real life stories of children living in India, Peru, Argentina, Senegal and Equatorial Guinea. Among the topics looked at are HIV/AIDS, child labour, malaria, and the right for all children - boys and girls - to be able to attend school.
Communication Strategies
This is a major motion picture production that is designed to draw attention to children's issues. It is intended for wide distribution in mainstream theatres throughout the Spanish-speaking world and through subtitles into the more selected media circulation of Europe and the United States.

The five short films that comprise "En el mundo a cada rato" are:
  • El secreto mejor guardado tells the story of Ravi, an orphan who lives with his grandmother in Southern India. Ravi travels to a far off village to attend school; his own village rejects him in fear that Ravi may have AIDS.
  • La vida efimera is about Vicenta, a nurse who learns about devastating diseases - such as malaria - that are taking the lives of children in Equatorial Guinea.
  • Las siete alcantarillas tells the story of three-year-old Maca, who lives in a slum surrounded by garbage in Argentina; her older brother steals to meet the family's needs.
  • Hijas de belen is about children who are deprived of education in Peru because they have to work in order to support their families.
  • Binta y la granidea introduces us to seven-year-old Binta, who lives in a village in southern Senegal where she goes to school. Her cousin Soda doesn't have the same luck. A play produced by children teaches Soda's father a lesson on why education is important.
Development Issues
Children, Rights, Education, Poverty, Health.
Key Points
The filmmakers recently presented their work at the San Sebastián Film Festival. Premieres for the 5 films were held on November 19 2004 in theatres across Spain and have since been transferred to video.

Partners

UNICEF, Tus Ojos.