Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Bird Flu Documentary Co-Production

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In response to the outbreak of avian influenza in the Asia-Pacific region - and based on a concern that the epidemic is spreading beyond this region - the Asia-Pacific Broadcasting Union (ABU) Programme Department has developed a documentary in an effort to raise awareness about the disease and to share information about how to check its spread. The documentary co-production involved six ABU broadcasters - TVK-Cambodia, RTHK-Hong Kong, Metro TV-Indonesia, NBT-Thailand, VTV-Vietnam and TRT-Turkey.
Communication Strategies
This initiative draws on a partnership approach between several broadcasters who shared similar concerns of a further outbreak of avian flu in the Asia-Pacific region, and beyond. The broadcasters came together to create a 50-minute television programme, producing footage associated with the H5N1 virus in the form of interviews with experts, physicians, and victims of the disease. The best cuts were selected and sent to RTHK-Hong Kong, which acted as the editing and post-production centre.

The final product, meant for broadcast on TV by ABU members (working, as of this writing, in 53 countries), highlights why and how bird flu is spreading from the eastern parts of Asia to west Asia, as well as to Europe. It also tells of how Asian countries are fighting the disease and the types of preventive measures that they are undertaking. Images of people (including children) in hospitals who are suffering with the disease are interspersed with interviews and information. (A short video clip is available on the ABU website.)
Development Issues

Health.

Key Points
The ABU documentary is available only to ABU members (click here for more information about membership). Members are asked to contribute to a licence fee in order to gain access to the documentary.

ABU is a non-profit, non-government, professional association of broadcasting organisations formed in 1964 to facilitate the development of television and radio broadcasting in the Asia-Pacific region and to organise cooperative activities among its members - which currently number approximately 170 in 53 countries, reaching a potential audience of about 3 billion people.
Partners

ABU, TVK-Cambodia, RTHK-Hong Kong, Metro TV-Indonesia, NBT-Thailand, VTV-Vietnam and TRT-Turkey.

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