Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Fast Car: Travelling Safely around the World

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Developed by the United Nations Educational, Scientific and Cultural Organization (UNESCO), this initiative revolves around a computer game designed to help youth aged 16-24 years of age around the world to learn about HIV and AIDS prevention. The game, which features various customisable cars, aims to provide young people with accurate, reliable, culturally appropriate, and gender-specific information about HIV prevention. The goal is to educate and entertain as well as to promote healthy behaviour.
Communication Strategies

This information and communication technology (ICT)-based effort uses the entertainment-education (EE) strategy to provide access to knowledge on HIV and AIDS and to actively engage young people. The idea is that, by gaining an accurate understanding of these issues and preventive practices, youth may be mobilised to change their behaviour.

In the game, a player can race on circuits on 5 continents, and virtually visit some of the UNESCO World Heritage sites (911 properties forming part of the cultural and natural heritage which the World Heritage Committee considers as having outstanding universal value). It also presents images of sites and interesting facts about them as players race by. The scientific content focuses on HIV and AIDS prevention, treatment, and cure, with particular attention to HIV virus life cycle, challenges for the development of new treatment, and antiviral resistance.

Click here to view a video preview of Fast Car.

Development Issues

HIV/AIDS, Youth.

Key Points

According to UNESCO, "Teenagers often want to talk to their parents about HIV-related issues, but may find it difficult to do so. Children may worry about parents' disapproval and have fears about the risk of becoming infected with HIV. Parents are often shy, lack accurate information about HIV and AIDS, or do not have sufficient skills to speak about prevention with their children, and teachers frequently assume that parents will talk with children at home." Fast Car is designed to address these gaps.

Two storylines were tested in Kiev (Ukraine), involving community groups of 15- to 21-year-old young people during sessions organised by the Program for Appropriate Technology in Health (PATH). Ms. Katya Gamazina, PATH Program Director in Ukraine, said: "these interactive multimedia tools can help both teachers and parents discuss with children sensitive issues, such as safe behavior for HIV and AIDS prevention".

Dr. Barbara Mueller from the Department of Virology of the Heidelberg University Hospital believes that "such interactive multimedia tools could be used both for teaching and learning purposes at schools and some also at universities."

Partners

The following local researchers and experts contributed content for the game: Path Ukraine (Ukraine), the Institution of Social Development (Vietnam), and University Hospital of Heidelberg, Department of Virology (Germany). Lakshya Digital Pvt. Ltd. (India) helped UNESCO develop the game concept and realise it technically.

Sources

"Interactive multimedia tools for youth to help combat HIV and AIDS", July 17 2009; "UNESCO Launches First Computer Game for Young People on HIV and AIDS", December 23 2010; and email from Irmgarda Kasinskaite-Buddeberg to The Communication Initiative on January 5 2011.

Teaser Image
http://www.comminit.com/files/MiniQuiz1.jpg