Health action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Berhane Hewan

0 comments
The Berhane Hewan ("Light for Eve" in Amharic) programme, which ran from 2004 to 2008, was designed to sensitise community members about the dangers of child marriage, prevent early marriage among unmarried adolescents, and provide support for girls who are already married. A project of the Ethiopia Ministry of Youth and Sport and Amhara Regional Youth Bureau, in partnership with the United Nations Population Fund and with technical assistance by the Population Council, the programme included social mobilisation of adolescent girls aged 10 to 19 led by female mentors; support to stay in school and convening of groups outside of school, and community-wide conversations on early marriage and reproductive health issues affecting girls.
Communication Strategies

The Berhane Hewan programme focused on Mosebo Village, Amhara Region, with the overall goal to establish appropriate and effective mechanisms to protect and support girls at risk of forced early marriage and married adolescent girls. The programme included the following strategies.

Social mobilisation and group formation

In the initial stages of the intervention, four female mentors were recruited. Mentors were leaders in the community and all had a minimum of 10th grade education; many had experience in providing non-formal education. Mentors were trained over five days inproviding non-formal education and facilitation techniques related to conversations around reproductive health and HIV/AIDS. Following training, mentors went door-to-door in Mosebo, identifying married and unmarried girls aged 10 to 19, and sensitising the community to the Berhane Hewan project. Ultimately, eligible girls were invited to participate, and permission was sought from their parents or guardians.

Participation in girls’ groups & support to remain in school

Participating girls were given three options for involvement in the programme. Girls who were still in school received support to remain in school with school materials such as pens, notebooks, and educational material. In addition, out-of-school girls who wanted to return to formal schooling received the same materials. For other out-of-school girls, or girls who had never attended school, groups were formed to meet with mentors. Because of constraints on their time, married girls groups met once a week, generally on Sundays. Unmarried girls groups met five times per week. Sessions included non-formal education and livelihoods skills such as agricultural techniques, poultry rearing, and construction of household items, including mud seats and household partitions. Young women who wanted family planning and other reproductive health services were referred by mentors to the health centre in a nearby district town.

Community conversations on harmful traditional practices

At the community level, neighbourhood meetings were held to discuss child marriage and other issues affecting the well-being of adolescent girls. ‘Community conversations’ (CC) is a technique developed in Ethiopia using community dialogue to explore problems and jointly devise solutions. Meetings include all community members, collectively, regardless of age, sex, or socioeconomic status. Four CC facilitators were trained to lead discussions on early marriage, other harmful traditional practices, and matters affecting young women and girls. Community conversations were held in Mosebo every two weeks, engaging all community members in discussions and problem resolution.

Economic incentives

In addition, economic incentives were provided to families who did not marry off their daughters during the project period; unmarried girls who participated in the groups and remained unmarried for the duration of the project were presented with a goat at the graduation ceremony.

The Berhane Hewan project was featured in The Bride Was Seven, a documentary about early marriage.

Development Issues

Reproductive health, Gender, Education

Key Points

According to the Population Council, in the Amhara region of Ethiopia, rates of child marriage are among the highest in the world. Half of all girls in Amhara are married before their 15th birthday. Population Council researchers conducted a survey of more than 2,900 adolescent boys and girls in Amhara and Addis Ababa, where many girls flee when they are trying to avoid arranged marriages or to escape marriages that have already occurred. They found that 95% of the girls surveyed did not know their husband before marriage, and 85% were given no forewarning that they were going to be married. More than two-thirds of married girls reported that they had not started menstruating when they had sex for the first time. Many of these marital unions are unstable, and 12 percent of girls in Amhara aged 10–19 are already divorced.

Partners

Ethiopia Ministry of Youth and Sport, Amhara Regional Youth Bureau, United Nations Population Fund, Population Council